When hosting a health conference, the goal is usually to facilitate learning and foster connections among participants. You want to present medical information, but you must do so in a way that increases retention and encourages participants to learn more about the subject.
Fortunately for you, Facebook can help you better promote your health conference event and increase its attendance rates. Below, we’ll go over how to use this massive social media platform and its many features to reach a larger audience and attract more event attendees!
1. Create A Facebook Event Page
Despite its reputation as an “outdated” social media platform, Facebook is still an effective tool for event marketers, particularly when dealing with the older generation. The Facebook event page is a powerful feature that allows organizers to easily organize event information and encourage RSVPs in an interactive format.
What is a Facebook event page, exactly? Essentially, this feature provides a dedicated space for potential attendees and other users to find all relevant event information, express curiosity, and even RSVP. You might also think of it as a gathering space where you and your potential attendees can interact via posts, comments, and updates.
Creating a Facebook event page is a fairly simple process. From your personal profile, go to the “Create” section and select the “Event” option. You can then enter the essential details for your event. Accompany them with a brief description that includes the health conference’s theme. Make sure to use short sentences, so viewers can quickly understand what the event is all about.
2. Ask Partners and Speakers to Spread The Word
Your partners and speakers each have their own social networks, and you must learn how to make use of them. Collaborating with these important people can boost your health conference’s exposure, allowing you to immediately reach a larger audience and attract more diverse and relevant participants, ensuring the event’s overall success.
But how do you get partners and speakers to promote your health conference? To begin, try to clearly communicate the benefits of the said collaboration. You can also explain how their involvement will help them build their reputation in their field. It can even provide them with more networking opportunities.
Creating short videos with your partners and speakers is another effective way to engage potential attendees. Whether they highlight the speakers’ expertise or discuss the significance of this health event, these videos can motivate viewers to sign up. Simply keep the videos short and informative.
3. Launch A Facebook Event Ad Campaign
Once you’ve created a Facebook event page, it’s time to take the next step by starting a Facebook event ad campaign. This one is a paid promotion feature that makes it possible for your event to appear in users’ newsfeeds. Like other paid ad tools, it targets people based on various parameters, increasing the traffic and engagement to your event page.
To start creating an ad campaign, go to Facebook Ads Manager. Look for the “Create New Campaign” option, then change your campaign objective to “Event Responses”. Next, figure out your targeting criteria. Finally, you can connect the campaign to your event page.
You can also retarget those who clicked your ads but did not sign up for it. To optimize your Facebook event ad, include phrases like “Get The Chance to Talk Intimately with Health Experts”. It’s also important to include visual elements in your ads. If you don’t have the design skills, simply go to PosterMyWall and play around with its health poster templates.
4. Offer Ticket Giveaways
Who doesn’t like free stuff? While not everyone expects to receive free health conference tickets, offering them can encourage more members of the surrounding communities to attend. Not only does this strategy increase engagement, but it also builds excitement for your event and fosters a stronger sense of community.
To make the giveaway more interesting, consider hosting a stimulating contest in which participants must interact with your event page. For example, you could ask those who participated to share a post about the conference and tag other users who might be interested, fostering a passion for health-related topics.
You can also join relevant Facebook communities and hold ticket giveaways there. Begin by joining groups where your target audience is actively involved, such as local health discussion boards or business networks. Encourage group members to share their ideas on the theme, or ask them which sessions they are most interested in.
The Takeaway
Marketing and advertising a health seminar is not always an easy task, whether due to the small segment or the complex topic. Luckily, by using a useful platform like Facebook, you can reach out to more people and invite them to join the occasion. Just make sure to experiment with the many features available and see which one works best for you!