Local SEO has quickly become one of the most efficient strategies for small businesses around the world to compete with large corporations for search engine visibility, and in many ways, local SEO is one of the most prominent modalities toward fostering a more equitable online marketplace.
In other words, local SEO is essentially the last hope for countless small businesses that struggle to stand out on search results!
This is why your small business absolutely must take local SEO strategies very seriously, because the odds are against people finding your business if you’re not optimizing your local presence on Google and other search engines.
We’ve teamed up with the local SEO London OH experts at Big Fish Local to develop this list of the top benefits oriented around implementing local SEO strategies, so check out the below section to learn more about how your small business can ultimately grow when you incorporate local SEO into your marketing efforts!
What Exactly is Local SEO?
Before we dive deeper into how local SEO supports small businesses, let’s simply clarify what local SEO technically is.
Local SEO is a digital marketing strategy that aims to increase a company’s overall visibility within local search results. These search results are typically on Google, but they can also take place on other popular search engines as well.
So, think about your company’s top keywords, and then simply add your company’s location to better understand what your local SEO keyword phrases should be. A big part of what local SEO does is go a step further than simply targeting your company’s products/services by prioritizing location keywords that help you show up at the top of Google rankings on valuable local search queries.
However, there’s a lot more to local SEO than keyword targeting, so let’s dive deeper into how local SEO can support your small business!
How Local SEO Strategies Can Support Your Small Business
Local SEO is essential for all small and medium-sized businesses, and this is particularly the case for companies that operate within specific geographic areas.
The whole idea behind local SEO is that it’ll help you target local customers via search engines, which helps small businesses elude tough competition with largescale conglomerates and national brands.
This type of targeted marketing approach is huge for helping your business make the right type of connections, because you’ll solely be making marketing efforts toward qualified leads.
And although there are countless benefits associated with local SEO strategies, the following are what your team should keep in mind:
Enhancing Your Company’s Online Visibility
Local SEO strategies go a very long way to improve your company’s overall online presence, and it can’t be overstated just how important it is for small businesses to appear at the top of local search results. This type of online visibility is vital in today’s cutthroat marketplace, and you’ll need to optimize your website for local keywords to guarantee your ability to make points of contact with online leads.
Every small business needs to have their business front and center on search results that pertain to their products and services, and local SEO goes a step further from basic visibility by driving valuable traffic to your website.
And when your website is ranking well on valuable local search results, you’ll inevitably reap the rewards of higher conversion rates and increased revenue!
Increasing Your Foot Traffic
Local SEO is a true game-changer for local brick-and-mortar businesses that rely on consistent foot traffic.
It’s important to remember that SEO efforts aren’t always just about increasing your website’s traffic and garnering online reviews, because simply showing up at the top of local search results can also boost your overall brand awareness.
And this is where essential platforms like Google Maps come into play, because optimizing your Google Maps presence and Google My Business profile will give your storefront a digital signpost that makes it easier for people to find you!
Targeted, Valuable Website Traffic
Although it’s always good when your website is attracting a lot of visitors, it doesn’t do you much good if you’re not attracting the right type of online visitors.
Local SEO strategies go a long way to help businesses find qualified, local leads of people who are specifically searching for your products/services. This means that the traffic you’ll receive from local SEO efforts will be relevant and more likely to lead to sales.
Local SEO is essentially oriented around quality over quantity, because it guarantees that your website visitors are potential customers!
Reducing Your Advertising Costs
Once you start to see results from your local SEO efforts, there will likely be no going back to traditional advertising efforts.
It’s no secret how advertising can be incredibly pricey, and this is particularly the case for small businesses. Local SEO strategies provide a far more cost-effective alternative to traditional advertising, because you’ll be targeting qualified leads and bolstering your website’s long-term search rankings.
And for business owners, this two-pronged approach makes a lot more sense as compared to taking unnecessary risks on conventional ads!
Consistent Small Business Growth
When your small business has achieved top rankings on local search results, you’ll inevitably see long-term increases in leads, Web traffic and sales. This is why SEO is considered to be a long-term investment, because being at the top will foster the type of consistency that most business owners only dream about.
Local SEO is all about providing businesses with a sustained Web presence at the top of local marketplaces, which means big financial returns on your investment!
Building Up Your Online Reputation Management
Online reputation is crucial for all businesses, and this pertains to things like your customer ratings and reviews.
Local SEO strategies also involve online reputation management efforts, which essentially encourages your existing customers to leave positive reviews and build up your brand’s reputation. Online reputation management also involves responding to any negative reviews in professional ways.
This means that your local SEO efforts will help create a loyal customer base that’ll come back to your business again and again!
Contact Big Fish Local When You Need Local SEO Support in London OH!
There’s absolutely no denying how local SEO strategies provide small businesses with a wide range of incredible benefits. From positively impacting your company’s reputation, online visibility and bottom line, it’s no wonder why countless companies are turning away from traditional marketing efforts and toward local SEO.
If you own a small business in the London OH area, then your top local SEO service provider is Big Fish Local. Big Fish Local is a renowned digital marketing agency that supports businesses with many more services than just local SEO; however, they’re top-rated local SEO specialists who’ve successfully supported businesses all around the United States and Canada.
You can get in touch with the local SEO experts at Big Fish Local when you click on the link at the top of this page and schedule a consultation appointment today!