If you are looking for a way to get the most out of your events, then you have probably heard about how event technology can help you hold virtual and hybrid events. Given the massive changes that have taken place in the workplace during the past few years, it is easy to see why virtual events have gotten so popular. You have access to more people, you give your attendees more flexibility, and you are not limited by the physical confines of a specific space. At the same time, it is important for you to put your virtual events in the best position possible to be successful. That is why you need to take a closer look at some of the biggest trends that are evolving in 2022. What are a few examples of virtual event stats you need to know?
More Than 90 Percent of Companies Will Continue To Host Virtual Events After Physical Events Resume
This is one of the first statistics that companies need to know. Even though physical events are probably going to resume in the near future, companies will continue to hold virtual events. The reality is that the benefits of virtual events will not go away just because physical events return. It is possible for companies to hold those virtual events and physical events, customizing them to meet their needs. There might even be situations were hybrid events can be helpful.
Close To Half of All Companies Will Host More Virtual Events in 2022 Than in 2021
Next, close to half of all companies plan to hold more virtual events in 2022 than in 2021. This is just another sign that virtual event will remain popular in 2022. There are a number of reasons why companies might hold more virtual events this year. Some companies were just dipping their toes into the waters of virtual events last year, and plan to increase them this year. Other companies may feel like people are more open to virtual events this year, so they plan to hold more of them. This is just a sign that many companies are gearing up to Increase virtual events in the coming months.
More Than Two-Thirds of All Companies Measure Event Success by Attendance and Attendee Engagement
Finally, many companies are looking for ways to quantify the success of their virtual events. Most companies feel that the best way to do so it’s both attendance numbers and attendee engagement. Even though companies want to have as many people attending their events as possible, it is also important to make sure people are engaged. If people enjoy the virtual event, they are more likely to attend another one in the future. There are many ways companies can measure attend the engagement, but it is a good idea to work with professionals who can guide the way. That way, companies can figure out what is working well, what is not, and what needs to improve.
Maximize Your Virtual Events
These are just a few of the most important points you should keep in mind if you want to get the most out of your virtual events. Even though it is good news that a lot of people are starting to return to the workplace, it is also true that virtual events are here to stay. There are a lot of benefits that companies can enjoy even after the pandemic is in the rearview mirror. Therefore, companies need to work with professionals who can help them get the most out of their virtual events. This can go along way toward giving them an edge over their competitors.