Trying to be a jack-of-all-trades agency in digital marketing limits your resources, people and money. Instead, focus on areas of your expertise and partner with other agencies for those you do not have in-house. One of those services is white-label PPC management. Learn how to leverage this service to land more clients.
White-label services are an affordable way to add PPC capabilities to your digital marketing agency offerings without the added overhead of hiring a dedicated team or buying expensive tools. When bundled with other services, white label PPC can be a highly profitable service offering. When you partner with a turnkey PPC management agency, you can offer your clients a complete digital marketing solution to help them achieve their business goals. Outsourcing time-consuming tasks like babysitting Google Ads accounts allows you to focus on your client relationships and build long-term marketing strategies that generate measurable ROI.
When selling your agency’s white-label PPC services, showing clients the results their ad spend generates is important. Using a branded performance report, you can demonstrate how your PPC efforts drive more phone calls and in-store visits that directly translate into business revenue. This data-driven evidence is essential to securing more repeat and referral business.
The cost of hiring a white-label partner for PPC management can be significantly lower than the cost of bringing in an expert in-house. In addition, the right partner can scale quickly when demand increases. They should have flexible resources, methods of functioning, operating processes, and quality-assurance mechanisms that can be adjusted to your agency’s needs.
A white-label PPC agency can offer a fixed fee based on the client’s budget. This means the agency is incentivized to drive more results from the client’s ad spend, leading to a higher commission. This incentive can greatly increase client satisfaction and encourage them to continue using the agency for additional digital marketing services. It also gives the agency a competitive edge and increases the odds of retaining clients. When choosing a white-label PPC agency, look for one that offers transparent communication and client support.
White labeling PPC allows you to expand your service offerings without the cost of hiring new employees. Your clients can expect fast results from your white-label team, essential for attracting more leads and growing revenue.
Your client’s ad campaigns constantly need adjustments and optimization, so your white-label agency should have the resources to manage these tasks quickly. They should also prioritize quality assurance by implementing a system for analyzing and correcting campaigns that fail to deliver results.
Your clients will appreciate that your white-label agency understands their industry and niche. This is crucial for establishing trust and building long-term relationships. Moreover, your clients will want to work with a company that can help them achieve their digital marketing goals. Therefore, your white-label agency should have experience working with clients in your industry and be able to show you their work and client results. This will give you confidence that their services are scalable.
Small and medium business clients typically need more staff or time to manage their PPC campaigns. They may designate one of their in-house team members to oversee their digital advertising, but they are likely busy with other marketing tasks and only sometimes available. A white-label agency can provide the high level of PPC expertise that these clients need, allowing them to focus on other marketing efforts.
The best white-label agencies will provide clear takeaways from their PPC reporting, which can be easily shared with clients and other stakeholders. This helps agencies maintain a consistent brand voice and strengthens client relationships.
Look for a white-label PPC provider that offers brandable tools, such as a rebranded client portal. This allows your clients to see their campaign performance anytime, improving their experience and demonstrating that your agency is transparent and client-oriented. In addition, it eliminates the need for clients to send emails to your in-house teams or your white-label agency partners with questions about their campaigns.