If you want to gain the strategic edge in the market over your competitors, you need to plan the right advertising campaign. There is no point in advertising your products and services to the targeted audience if you do not have a mission in mind. This is where you need the expert services of an experienced and skilled advertising professional so that you can create a winning campaign for success in the market.
Joseph Cianciotto- what are the steps to a successful advertising campaign?
Joseph Cianciotto is a credible name in the US advertising and media industry. He is the Executive Creative Director of DDB NY and Director of Digital for the US. He has rich experience and skills in the fields of CRM, branded content, social media, TV, print and film advertising. He says New York is a good city for media and advertising as there are a number of opportunities here. If you are willing to establish a career in the field of advertising and media, this city is the perfect place for you.
Steps to creating a successful advertising campaign
He says the competition in the market is fiercely competitive and it is here that you must be ready with a powerful marketing plan. If you are willing to attract the targeted audience for your goods and services research the market well before you create the right marketing plan. Your plan should have a goal, and members of your advertising team should be aware and informed of the goal. The goals for advertisement can be both short-term and long-term. Once you have created your advertising goals, the next step is to make an action plan. This action plan again depends upon the budget you have. Keep that budget in mind when you are researching for affordable advertising tools.
Know your target audience
You should know who your targeted audience is. Reaching out to them helps you to improve lead conversions for your business. For instance, if you wish to market T-shirts to a target audience of 50-60 years, you will hardly get a response. Your ideal audience here should be between 18-35 years. So, before promoting and marketing your goods and services, ascertain the correct target audience to achieve success.
Joseph Cianciotto says if you have a tight budget and cannot rely on professional companies, hire freelancers who are skilled in the above fields. They will guide and counsel you with success. If you have the budget, opt for professional advertising companies to help you. They will have experienced and skilled professionals to help you with your project needs. They will guide and research the market. They will suggest to you the recommended tools for advertising so that you get the results expected. Once your marketing and advertising plan hit off, they evaluate response and make the desired changes as and when required. When it comes to marketing and advertising your company products or services keep the above in mind. Be consistent in your efforts so that you get the desired results in a short time!